SERENITY FIRST LLC

RICHMOND, VACCN: 491638
YELLOW
CON State

Overall

61.2

Quality

66.7

Compliance

40.0

Operational

50.0

Market

90.0

Contact Information

Address

4915 FITZHUGH AVENUE

RICHMOND, VA 23230

Website

No website on file

Administrator

DEBORAH JUNE JOHNSTON, CEO/OWNER

Financial & Registry Data

Cost Report (2024)
Revenue$3.7M
Expenses$3.7M
Net Income$0.00M
Cost/Day$176

Provider Details

CountyHenrico
Ownership TypeFor-Profit
ADC57
ADC Fittarget
Service Area (ZIPs)66
Market TypeUrban
CertifiedApr 22, 2021
County Demographics
65+ Population57,747
% 65+17.3%
Median Income$82,424

Ownership Profile

Complexitymoderate
Owner Count6
PE/Investment BackedNo
Chain AffiliatedNo
Recent Ownership ChangeYes

Classification Reasons

Positive: ADC (57) within target range
Positive: CON state provides regulatory moat
Concern: Compliance risk moderate (score: 40)

Outreach Status

Readiness

Monitor - Complete diligence first

Deal Type

Platform potential

Sell-Side Hypothesis

Recent ownership change may indicate transition period or strategic repositioning

Rating Sensitivity

Upgrade Triggers

Quality improvement above 70 threshold; Compliance metrics improvement

Downgrade Triggers

Quality score drop below 30; CMS enforcement action

Owner Carry-Back Analysis

77/100
HIGH
Independent Ownership+30

Not backed by private equity - more likely to consider creative financing

Standalone Operation+20

Not part of larger chain - owner has full decision authority

Multiple Owners+5

Multiple stakeholders may complicate carry-back terms

Ideal Size+15

ADC 20-60 is perfect for owner carry-back - established but manageable

Recent Change+2

Recent ownership change - may indicate PE flip or distressed situation

For-Profit+5

For-profit structure - owner seeks return, more receptive to deal structures

Prime Owner Carry-Back Candidate

This provider shows strong indicators for owner financing. Single/simple ownership structure, no PE involvement, and ideal operational size suggest the owner may be receptive to a seller note arrangement. Consider approaching with a 10-20% carry-back proposal.

Data Quality & Completeness

Completeness Score

85%

Data Quality

HIGH

Confidence

High (0.90)

Missing Fields

quality_stars
Data Source: CMS Provider Data Catalog Nov 2025, PECOS Q1 2026 • Analysis Date: Jan 26, 2026